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My name is Praveen Sadhineni

I am Excited about the Digital Transformation taking place across Industries and in our daily lives.
 

A seasoned customer focussed digital transformation leader with a proven track record of engaging and delivering data driven digital marketing solutions across global enterprises. 

Led a strategic engagement with BMW AG Munich, responsible for the development of a multi markets specific digital marketing automation platform (NSP) based on AWS & Adobe Experience Cloud. Led successful migration of BMW AG’s core markets from legacy system to the new digital marketing automation platform for B2C, including BMW flagship dealers for B2B2C segment. Trusted advisor and key player in collaborating and empowering BMW stakeholders and partners across multi markets.

Engaged and played a pivotal role at smart Europe GmbH Stuttgart in developing the DX platform & products for the EU's 11 unique markets covering the full customer journey and marketing funnel. Recognised for localising large scale cloud based platforms (AWS, Adobe Experience Cloud, Salesforce, SAP & MuleSoft) and optimising marketing automation & analytics ecosystems across the EU's 11 unique markets. 

Collaborate closely with Adobe US product teams & senior leaderships and EMEA engineering leads to deliver complex enterprise scale digital products at smart Europe GmbH.. 

Proven track record as a trusted advisor for global brands, driving adoption of Adobe Experience Cloud solutions, leading workshops and governance initiatives, and fostering strong executive alignment. Recognised as a 4x Adobe Summit speaker in the US & EMEA and an active Customer Advisory Board member contributing to global thought leadership.